Especialización Gerencia de la Internacionalización Empresarial
URI permanente para esta colecciónhttp://hdl.handle.net/11634/49634
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Ítem Análisis del Marketing Relacional un Estudio de Caso en la Empresa Ciberseguridad en Línea S.AS.(Universidad Santo Tomás, 2024-11-15) Colmenares Mariño, Leidy Lizeth; Rodriguez Sandoval, Nicolas Esteban; Fernández González, Dennys PaolaThis study analyzes the relationship marketing in Ciberseguridad en línea SAS, an entity that offers consulting, training and courses in technological security. The main objective is to evaluate how the company manages its customer relationships through its processes, strategies, policies and programs. To achieve this, project objectives were established and relevant company reports were reviewed to understand the company's approach and services offered. Employee activities focused on customer service were observed.Ítem ¿Cómo han contribuido las operaciones logísticas al desarrollo económico de Dubái?(Universidad Santo Tomás, 2024-08-23) Balaguera Garzón, Heberth Andres; Zamora Escobar, Jairo Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarcurriculocv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9jqtmr8aaaaj&hl=es&authuser=1; https://orcid.org/0000-0002-9817-8311The purpose of this research article is to: Analyze how different logistics operations have contributed to the economic development of Dubai, highlighting the key factors and strategies that have allowed the city to be positioned as a global logistics HUB. This article will have a Mixed Approach: A combination of qualitative and quantitative data will be used in this research, supported by Academic Literature such as a review of scientific articles, books, and theses related to logistics and economic development, also taking as reference government pages with data on investment foreign policy and the government policies that have been implemented.