Plan de empresa Ikigai producción y comercialización de mochis en Bogotá.

Abstract

This project establishes the foundation for developing a business plan focused on mochi production in Bogotá, with a marketing strategy targeting the food service sector, particularly restaurants and cafes. This plan arises in response to the growing demand for innovative products in the Colombian market, where consumers are increasingly seeking differentiated gastronomic experiences, influenced by global trends and more conscious preferences. Mochi, a traditional Japanese dessert, has begun to position itself as an attractive alternative due to its texture, versatility, and eye-catching presentation. Its strategic introduction to the local market represents an opportunity not only from a commercial perspective but also from a cultural and experiential one, capable of connecting with niche consumers who are young and open to new culinary sensations. Therefore, it is necessary to consider the design of comprehensive strategies that allow for a well-considered approach to the production, marketing, distribution, and sales of the product, as well as the construction of an efficient organizational structure adaptable to the challenges of entrepreneurship. Finally, the project stems from the desire to capitalize on a business idea that also contributes value to society, through a proposal based on artisanal products, made with natural ingredients and under a philosophy of responsible consumption. This vision aligns with a global trend toward conscious eating, sustainability, and well-being.