Modelo de negocio para la creación de una pastelería francesa en la ciudad de Floridablanca mediante el marco de trabajo SCRUM

Abstract

In this work, the feasibility of the execution of a business model for the creation of a French pastry shop in the city of Floridablanca was studied, whose sector has shown growth in recent years despite the obstacles presented, such as the inflation and the rise of raw materials. Even so, in Floridablanca there is no place focused on French pastries so we have an unexplored market; this is why the general objective was proposed to “Formulate a business model for the start-up of a French pastry shop in the city of Floridablanca using the SCRUM framework. Through carrying out the project under the SCRUM framework, the different types of viability that must be obtained to achieve a business model were established, the correct use of the framework for this type of research projects is demonstrated. and the viability of the presented project is also concluded.