Modelo integral de gestion para la organizacion de un torneo internacional de futbol sala diseño y validacion preliminar del caso "Granada cup 2026"

Abstract

Sports events increasingly operate as experience-driven service products, requiring integrated management across operations, marketing, logistics, control, and risk. This paper presents the design and preliminary validation of an integrated event management model applied to the simulation of the international futsal tournament “Granada Cup 2026.” The study follows and applied and mixed-methods approach: (i) a literature review to structure sport events as projects with phases and functional areas; (ii) development of key deliverables (operational plan, marketing plan, logistics plan, and risk matrix); and (iii) preliminary validation through expert judgment and pilot testing of control instruments (checklists and satisfaction survey), incorporating perceived service quality measurement based on an adapted SERVQUAL approach. Results are presented as an operational framework linking functional areas, responsibilities, KPIs, and control tools, emphasizing the quality–value–satisfaction–intention chain. The findings suggest that treating the event as both a strategic business unit and a project improves alignment between objectives, operations, and attendee experience. The paper concludes with recommendations for ex post evaluation, local economic impact considerations, and continuous improvement for small- and medium-scale international sport events.