Informe final práctica empresarial realizada en Avidesa Planta de Alimentos Mac Pollo S.A.

Abstract

This report is presented in the modality of business practice carried out in the company Avidesa Mac Pollo SA, as a final document in which the development of the application of the knowledge acquired during the training process as a professional in International Business is reflected, and focuses in providing advice on the vision processes for internationalization of your products. During the period in which the business practice was carried out at Avidesa Mac Pollo S.A., market research focused on processed chicken products was developed, showing positive holdings for the sector; In relation to this process of projection to external markets, an executive report was made about the sanitary obstacles that the Colombian poultry industry has and it raises the importance for the company to create a research team that focuses exclusively on this work.