Plan de Negocio para la Creación de una Tienda de Coffé Shop en Valledupar

Abstract

This project presents the financial feasibility of creating a Coffee Shop in Valledupar, Cesar, specializing in artisanal coffees from the region. The study analyzed various aspects: administrative, technical, financial, and marketing. The main problem identified is the lack of establishments offering high-quality coffee in the area, despite the growing demand for gourmet coffee experiences. The methodology used was descriptive and exploratory, combining qualitative and quantitative approaches. Data collection was conducted through surveys and interviews with professionals in the coffee sector, alongside a market study that identified potential customers and demand in Valledupar. The target population included individuals in socioeconomic strata 3, 4, and 5, with a sample size of 3,357 participants. Key results revealed a significant acceptance of coffee consumption (96%), a growing awareness of coffee brands, and a desire for a comprehensive experience when consuming coffee. The business strategy emphasizes creating a unique coffee experience, highlighting the region's artisanal coffees and offering a comfortable space with high-quality service. Financial analysis showed a Net Present Value (NPV) of $2.04 billion and an Internal Rate of Return (IRR) of 5.2 %, indicating the project's viability.In conclusion, establishing a Coffee Shop in Valledupar represents a profitable business opportunity, with the potential to build a strong local coffee culture, attract tourists, and increase the visibility of regional artisanal coffee brands.