Análisis de actores y sus interrelaciones de las empresas del sector salud en el Área Metropolitana de Bucaramanga (AMB) con el fin de diseñar una plataforma tecnológica que los integre desde los servicios ofrecidos

Abstract

This research refers to the topic of linking new information and communication technologies in companies in the health sector of the AMB. The main objective is to design a technological platform that integrates all the actors in the cluster interested in participating in it, offering its broad portfolio of services and procedures to perform clinical and city marketing, in order to attract greater influx of international patients, contributing in this way to competitiveness, employment, improvement of health service provision and recognition of the health sector. For this, a series of surveys and interviews were carried out with each of the participating actors of the AMB health cluster, in which the variables of process development, innovation component, leadership, policy and strategy, alliances and resources and involvement with users and society. Subsequently, a mapping matrix of key actors was carried out in order to identify the level of relationship between each of the actors interested in the development of the technological platform, identifying the aspects in which work must be carried out and reinforced in order to promote the competitiveness and growth of health sector entities in the AMB. Having found the key actors of the AMB health cluster, the design of a technological platform that integrates the actors of the AMB health sector cluster was carried out, in which the companies belonging to them can offer their procedures and services in an equitable manner will allow to attract greater influx of international patients. The implementation of the platform will allow the key actors in the cluster to package the broad portfolio of services and procedures offered, with a high rate of operational efficiency, resolution capacity and applied knowledge.