Sistematización de experiencias sobre el impacto que tienen las redes sociales en el fortalecimiento de la identidad corporativa y posicionamiento de la marca Colpatria en los funcionarios

Abstract

At this stage where a learning process is apparently culminating, it is inevitable not to realize that finishing classes in the cloister does not mean that the end has come. On the contrary, it is with the undergraduate work and professional practices where everything begins and all the theories and wise advice that were acquired from the academy are tested. Consequently, the development of professional practices not only allows making decisions or showing skills, it also offers the possibility of proposing alternatives that promote real and lasting solutions, since it is the first and closest opportunity that appears to be managers of change, thanks to the experimental experience that outgoing communicators live.