La protección marcaria en Japón y Colombia: semejanzas, diferencias y desafíos actuales

Abstract

This undergraduate thesis aims to analyze the similarities, differences, and current challenges in trademark protection in Japan and Colombia, integrating a legal perspective derived from the academic mobility program carried out in Japan by the Faculty of Law at Universidad Santo Tomás. From a descriptive and comparative approach, it examines how both countries have consolidated their intellectual property systems as mechanisms for innovation, identity, and business competitiveness, highlighting the role of trademark law in contemporary economic and cultural development. Through visits to various Japanese cities, it became evident that trademarks transcend their commercial function to become symbols of tradition, technology, and culture, embodying values of trust and authenticity in everyday life. In this way, it is demonstrated that both Japan and Colombia share the common goal of strengthening the protection of distinctive signs, adapting to the challenges posed by globalization, digitalization, and new forms of trademark expression. Trademark law is thus consolidated as an essential tool to promote innovation, safeguard business identity, and preserve the cultural value of nations within the international legal framework.