¿Qué Pasó Con? Medio de Comunicación Digital

Abstract

The following is a cultural innovation project entitled "¿Qué pasó con?", which is the focus of this degree project. It is a proposal for the creation of a digital media focused on economic, social, cultural, and business aspects. Its main purpose is to offer a different and independent perspective on current affairs, providing the audience with a complete understanding of the subject matter, to fill the information gaps common in traditional media, facilitating the consumption of news and making it more accessible and easier to understand for the public.

Its main mission is to provide continuity to news events, following the news cycle

to provide readers with a complete understanding of events in all areas. In addition, the medium is committed to providing news that is accessible to all readers, regardless of their level of knowledge on the issues, providing high quality, verified and objective content, allowing users to be informed in a reliable and accurate manner. After analyzing the new consumption habits and understanding that the transience of information, thanks to the internet and technology, is here to stay and increasingly transforms the way in which news information reaches users, there is a growing need for a media that facilitates access to and consumption of news in a faster and more effective way. The main objective of this project is to create a digital media that offers a wide range of news in real time, adapting to the needs and demands of digital information consumers. It offers quality, contrasted and objective content, which allows users to be informed in a reliable and truthful way about the most relevant events in the country, contributing to the formation of a more informed and critical society.

This document compiles the necessary information for the creation of a successful digital media, the economic analysis, the identification of the competition, the differentiation of the product and its applicability in real life. In addition, it explores essential strategies to ensure relevance. It not only focuses on theoretical aspects, but also provides valuable insights into adapting to the demands of modern audiences and the latest technological trends. It emphasizes the importance of strategic partnerships, building strong audience relationships and the need for a clear and accessible value proposition. The keys to effective communication are examined in depth, from in-depth research and analysis to content production and strategic dissemination. All of this, with the aim of providing a comprehensive and complete perspective so that the creation of "¿Qué pasó con?" is successful and sustainable over time.