Familia y Empresa: Influencia de los valores familiares en el liderazgo empresarial en Guanajuato, México

Abstract

This article socializes and analyzes the influence of family values in four major companies in Guanajuato, Mexico: Grupo VISE, Tejas el Aguila, ZDC (Zona Diseño y Construcción) and Flecha Amarilla. The research, adopts a qualitative and explanatory approach based on interviews and documentary analysis seeks to determine how family values impacted decision making, work environment and sustainability of these companies between 2019 and 2024. Aspects such as the transfer of values from generation to generation, internal cohesion, labor stability and the integration between tradition and innovation are evaluated. The results indicate that prioritizing principles such as coexistence, respect, well-being, trust and commitment, over purely economic interests, has strengthened productivity, reducing staff turnover and consolidating business resilience. Despite the diversity of states in Mexico, Guanajuato is positioned as a national reference due to the integration of values in its companies, which give them direction and have allowed them to maintain their identity over time. The connection between companies, community and tradition has strengthened a management model focused on people, allowing economic development with human sense. Therefore, the case of Guanajuato is presented as a valuable approach that can be relevant for situations such as Colombia, where the family also represents a key position of cohesion and progress.