HOLOS - Estudios en Negocios Internacionales

URI permanente para esta colecciónhttp://hdl.handle.net/11634/16767

Examinar

Mostrando 1 - 20 de 72

Los efectos del turismo internacional en la diversificación económica de Dubái: oportunidades y desafíos para el desarrollo sostenible
(2026-01-30) Gutierrez Martinez, Zaira Tatiana; Zamora Escobar, Jairo Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9JQtMR8AAAAJ&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0002-2966-5981; https://orcid.org/0000-0002-9817-8311
This article analyzes the effects of international tourism on Dubai’s economic diversification, focusing on its benefits, challenges, and sustainability strategies. Based on a field study conducted during an academic trip to the emirate, the research applied a qualitative approach that included direct observation, interviews, and documentary analysis of public policies such as the Dubai Economic Agenda D33 and the Tourism Strategy 2031. The findings reveal that tourism has been a key driver in reducing oil dependence and strengthening non-oil sectors such as trade, services, and technological innovation. However, the rapid urban expansion also brings environmental and cultural challenges that require balanced management. Dubai has positioned itself as a global benchmark for sustainable tourism by combining modern infrastructure, strategic planning, and environmental awareness. Nevertheless, the study highlights the importance of inclusive governance to ensure that tourism-led growth translates into equitable and lasting welfare. Overall, Dubai’s model provides useful insights for emerging economies seeking to diversify through sustainable and competitive tourism.
Análisis del marketing de contenidos como estrategia de posicionamiento en destinos turísticos de lujo: el caso de Dubái como referente internacional
(Universidad Santo Tomás, 2026-01-30) Avila Avila, Shaylin Johanna; Zamora Escobar, Jairo Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9JQtMR8AAAAJ&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0005-0369-2473; https://orcid.org/0000-0002-9817-8311
This study analyzes content marketing in Dubai, focusing on its role as a cultural strategy that integrates architecture, digital narratives, and experiential design for luxury tourism. Using a qualitative approach that combined observation, interviews, and documentary review, the research identified how Dubai builds a global brand where tourists act as both consumers and digital ambassadors. Findings confirm that urban and architectural storytelling, amplified by user-generated content (UGC), consolidates the city’s reputation as a model of experiential luxury. The coherence between the digital narrative and the lived experiences demonstrates that content marketing functions as the central axis of the city's international positioning.
Puentes entre américa latina y el golfo: la nueva era de relaciones entre la perspectiva colombiana desde el ojo de los emiratos árabes unidos.
(Universidad Santo Tomás, 2026-03-25) Dzieguel Ordoñez, Sara Sofia; Leyton Ariza, Camila Del Pilar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001857797; Dzieguel Ordoñez; https://scholar.google.com/citations?user=Vm1Osv4AAAAJ&hl=es; https://orcid.org/0000-0003-3963-6033
In recent years, the economic and cultural ties between Colombia and the United Arab Emirates (UAE) have been strengthened, and this has been reflected in a steady growth of bilateral trade. From 2000 to 2025, Colombian exports to the UAE have shown an upward trend, increasing from 2,145 million USD in 2000 to an estimated 10,580 million USD in 2025. Imports have also grown, moving from 1,102 million USD in 2000 to 8,410 million USD in 2025. Although the trade balance has remained favorable for Colombia, it has been perceived that the surplus margin has gradually narrowed, stabilizing around 2,000 million USD in recent years. These figures have been understood not only as numbers but as indicators of the growing interest of both nations in consolidating a long-term relationship. Colombia has been valued as a source of premium products such as coffee, emeralds, flowers, and exotic fruits, which fit perfectly within the luxury consumption trends of the UAE. Meanwhile, the Emirates have been positioned as a gateway for Colombia to the Middle Eastern luxury markets, where exclusivity, authenticity, and symbolic value are highly appreciated. Thus, the opportunities for luxury marketing have been identified as part of this exchange, since the Colombian offer can be adapted to the demands of sophisticated consumers in cities like Dubai and Abu Dhabi. It has been considered that this dynamic may lead to stronger cooperation strategies, investments in tourism, and the positioning of Colombia as a luxury brand in the global economy.
La inversión extranjera y la dependencia de mano de obra migrante en el desarrollo económico de Emiratos Árabes Unidos
(2026-02-25) Salazar Patiño, Paula Sofia; Zamora Escobar, Jairo Camilo; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarcurriculocv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9jqtmr8aaaaj&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-9817-8311; https://orcid.org/0000-0002-9817-8311
This study examines the impact of foreign investment and globalization on the economic development of the United Arab Emirates (UAE), placing particular emphasis on its structural dependence on foreign labor. Over the past several decades, the UAE has transitioned from an oil-centered economy to a diversified and increasingly competitive model, attracting large flows of foreign direct investment (FDI) in sectors such as construction, manufacturing, logistics, technology, and financial services. This diversification has been made possible by favorable institutional policies, including tax incentives, free-trade zones, and flexible migration systems. However, more than 85% of the workforce consists of foreign employees, whose labor conditions are often shaped by cost-reduction strategies, and the sponsorship system know as kafala. Methodologically, this research combines theoretical analysis with empirical evidence, focusing on a case study of NAFFCO, a fire-safety company where more than 90% of employees are migrants from India and the Philippines. The findings indicate that, while FDI has produced positive outcomes in knowledge-intensive sectors, industries that rely heavily on manual labor remain fundamentally dependent on low-wage foreign workers. This structural duality raises concerns about the long-term sustainability of the Emirati development model. The study concludes that economic growth in the UAE has successfully attracted capital and enhanced global competitiveness, yet it also reinforces significant social and labor inequalities. The country’s ongoing dependence on migrant labor limits the advancement of national human capital and poses challenges for long-term social cohesion. These dynamics highlight the complex balance between rapid economic modernization and persistent structural vulnerabilities overal.
Análisis de estrategias de adaptación cultural en campañas publicitarias internacionales en Dubái
(2026-01-30) Aguilar Moyano, Daniela; Zamora Escobar, Jairo Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarcurriculocv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9jqtmr8aaaaj&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0000-3449-1037; https://orcid.org/0000-0002-9817-8311
In the context of growing global competition and the rapid transformation of the media landscape, this study examines how international brands are culturally adapting their advertising campaigns to the Dubai market. Through a mixed methodology, qualitative techniques such as direct observation of advertising materials in digital media, outdoor and retail outlets were combined with semi-structured interviews with industry players with the quantitative analysis of digital indicators, such as social media engagement and reach rates. Findings reveal that the success of adaptations depends on nuanced use of language (Arabic and English), symbols and visual codes with cultural resonance, and strategic changes in narrative, especially around religious seasonality (Ramadan) and unshared holidays (Christmas). The study also highlights the key role of local influencers (e.g. on Snapchat) and on-site consulting to refine campaign authenticity. From the theories of glocalization and intercultural communication, the article identifies best practices to balance brand coherence with local cultural sensitivity. Ultimately, it offers practical guidance for marketers looking to forge meaningful connections with consumers in dynamic and multicultural environments like the UAE.
Estrategias de atracción de inversión extranjera en Emiratos Árabes Unidos: ¿qué puede aprender Colombia?
(2026-01-30) Romero Orjuela, Juan Mateo; Trillos Celis, Javier Humberto; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/EnRecursoHumano/inicio.do; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000633275; https://scholar.google.com/citations?user=DmTRplsAAAAJ&hl=es&oi=ao; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0004-7182-2375; https://orcid.org/0000-0001-9432-6500
The United Arab Emirates (UAE) has become one of the world's most attractive countries for Foreign Direct Investment (FDI), serving as an epicenter for trade and investment in the Middle East. This research aims to explore the strategies used by the UAE to attract foreign capital and analyze what lessons Colombia could adopt to improve its competitiveness vis-à-vis FDI. Using a qualitative methodological approach through in-depth interviews with entrepreneurs and industry experts, three key Emirati success factors were identified: highly favorable tax policy with corporate taxes capped at 9% and no personal income tax; streamlined administrative processes that allow new business registration within 24 to 48 hours; and world-class infrastructure that facilitates global connectivity. The results show that Colombia faces significant challenges related to high levels of tax complexity, excessive bureaucracy, and rampant insecurity, all of which undermine its attractiveness as a host country for foreign investors. From the interviews although the UAE offers advantages such as Golden Visa programs, tax-exempt free zones with no corporate taxation or value-added tax, amidst a double taxation system, Colombia continues to apply punitive double taxation regimes along with dozens of fiscal barriers that discourage investment. It is suggested that Colombia make some structural changes to the regulatory framework, streamline administrative processes, and create specific incentives for key industries such as tourism, agriculture, and technology, taking advantage of its strategic geographic location between Central and South America.
Entre el desierto y la cordillera: Estrategias de marketing de lujo intercultural de Dubái a Colombia
(2026-01-30) Gómez Sandoval, Karen Daniela; Zamora Escobar, Jairo Camilo; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarcurriculocv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9jqtmr8aaaaj&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0004-2716-8556; https://orcid.org/0000-0002-9817-8311
This research analyzes how intercultural strategies in the luxury market of Dubai can inform and inspire marketing practices in Latin America, particularly in Colombia. Using a qualitative–descriptive approach with ethnographic components, the study integrates field observations, audiovisual analysis, and exploratory interviews conducted in iconic luxury spaces in Dubai and Abu Dhabi. The findings reveal that luxury in the United Arab Emirates transcends material consumption to become a multisensory and symbolic experience rooted in culture, architecture, and hospitality. Five key dimensions were identified: cultural adaptation, sensoriality, experiential value, innovation, and intercultural positioning. These findings validate theories of experiential luxury (Kapferer & Bastien, 2012) and intercultural marketing (Hofstede, 2001; Usunier, 2015), while also emphasizing sustainability as an emerging form of prestige. The discussion highlights the transferability of Dubai’s model through narrative, design, and service strategies adapted to Latin American contexts. It concludes that successful adaptation requires balancing local identity with global aspiration, fostering authenticity, sustainability, and emotional connection. The study contributes theoretically by proposing a South–South perspective of luxury and offers practical guidelines for Latin American brands seeking to position themselves within the global premium segment.
Religion, tradicion y negocios: El papel del islam en Dubai
(Universidad Santo Tomás, 2026-03-02) Quijano Gonzalez, Paula Sofia; Lozano Forero, Arlin Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001657299; https://scholar.google.com/citations?hl=es&user=e9qp60MAAAAJ&view_op=list_works&gmla=AETOMgH_Nl7ItmIdH61tD0qAT3Klv_8DWlqqh57t6NvCrkESWluvTm4XDmTfrQdtLm0OECRqOn1Kcw3rFgo0NVg6_O4klfI8Kwft0P8C; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0005-0001-2532?lang=es; https://orcid.org/0000-0001-6085-3660
Introduction / Objective: Islam plays a fundamental role in shaping the social, cultural, and economic organization of Dubai, directly influencing daily practices, traditions, and business dynamics. In a context where modernity blends with religious tradition, this study analyzes how Islamic values structure urban life and international business, especially in sectors such as tourism and commerce. The main objective of the article is to understand how Islamic norms and customs shape business and tourism behavior, and how foreign companies adapt their strategies to integrate successfully into this cultural and religious environment. Methodology: The study was carried out using a qualitative approach based on direct observation during an academic visit to Dubai in 2025. A multiple case study method was applied, analyzing two representative organizations: NAFFCO, from the industrial and technological sector, and Juan Valdez Café, from the commercial and tourism sector. Techniques included participant observation, field note recording, and documentary review, complemented by informal conversations with local actors. The collected data were analyzed through a thematic approach focused on categories such as religion, labor norms, customer service, and cultural adaptation. Results: The findings revealed that the influence of Islam varies according to the type of organization. In NAFFCO, religious practices are reflected in operational adjustments—such as work schedules during Ramadan or the observance of Friday as a holy day—without disrupting the technical dynamics of production. In contrast, Juan Valdez Café showed a more visible integration of Islamic culture by adapting its menu to halal standards, training staff in cultural etiquette, and modifying service hours during prayer times. These strategies demonstrate an intercultural management model that builds consumer trust and shows how cultural adaptation can become a competitive advantage. Conclusions: Islam acts as both a regulatory and guiding force in Dubai’s social and business life, marking a distinction between industrial and service sectors. Its presence not only defines habits and work practices but also promotes an ethic of respect, discipline, and community that strengthens commercial relations. The case of Dubai demonstrates that modernity and religion can coexist harmoniously, creating a model of sustainable and culturally coherent development. Foreign companies that understand and respect Islamic norms will be better positioned to integrate successfully into a global market where culture represents not a challenge, but an opportunity for growth.
Impacto de la política arancelaria de Donald Trump en la industria automotriz de Ciudad Obregón
(Universidad Santo Tomás, 2026-01-21) Arias Ocampo, Juan José; González Díaz, Juan Felipe; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002130682; https://scholar.google.com/citations?view_op=list_works&hl=es&hl=es&user=vxi8RocAAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0008-0395-2361
Introduction / Objective: This research analyzes the consequences of the tariff policy implemented by the Donald Trump administration on the automotive industry in the state of Sonora, Mexico, using the company Yazaki as a specific case study. Based on a mixed methodology—combining quantitative analysis of foreign trade data series with a qualitative examination of corporate strategies and the USMCA regulatory framework—the study focuses on a period of high commercial uncertainty (2017-2024). The work identifies that the threat and imposition of tariffs, while often used as an instrument of geopolitical pressure, represented an existential challenge to the North American integrated production model. In the case of Sonora, a region hosting a vital automotive cluster due to its proximity to the United States and the benefits of the USMCA, these measures generated inflationary pressures, disruptions to "just-in-time" supply chains, and significant legal uncertainty for investors The Yazaki case study, a leading manufacturer of wiring harnesses, exemplifies the vulnerability and resilience of "Tier 1" suppliers. Preliminary findings suggest that while the company consolidated its position as a critical link in the value chain, it was forced to readjust its operational and logistical strategies to mitigate tariff risks, confirming that in a highly interconnected industry, tariffs are a negative-sum game that harms the global competitiveness of the entire North American region. Methodology: The study and research were developed using a qualitative and quantitative (mixed) approach to investigate the impact of Donald Trump's tariff policy on the operations of the Yazaki automotive industry in Ciudad Obregón, Sonora. A content analysis method and document collection were employed through open conversational communication and a detailed search of progressive theoretical bibliographic information on the sector. The observation, interpretation, and consolidation of strategies actively contributed to the development of articulated and semi-structured interviews with a focus group of 6 people, including managers, employees, and students in Ciudad Obregón, Sonora, with the purpose of understanding their perspective on the automotive industry.. Results: The analysis of the strategies implemented by Yazaki reveals a multifaceted operational adaptation to tariff uncertainty. Primarily, the company has adopted a dynamic and reactive inventory management system, where the stock of complex components or those with high exposure to logistical and tariff disruptions is strategically increased, compensating for these levels with reductions in other products to maintain its global efficiency indicators. In parallel, Yazaki carries out a continuous geographical reconfiguration of its production, leveraging its plant network in North and Central America to reassign manufacturing according to the specific tariff advantages of each country. For example, it directs production from Nicaragua towards tariff-free markets like Mexico or Canada, while reassigning production for the United States to its Mexican plants. This centralized logistical planning is led by a specialized area that calculates costs and regulations, making macro-level decisions that are adjusted, sometimes weekly, to the volatile political scenario. Finally, the company complements these tactics with rigorous long-term planning, holding interdisciplinary meetings every six months to project the optimal location of production until 2030, using market intelligence and privileged information obtained through its close government relations. Conclusions: It is concluded that the tariff policies of the Trump era acted as a catalyst that forced Yazaki to transition from a traditional supply chain model, optimized for efficiency and "just-in-time," towards a deeply resilient, flexible, and strategically decentralized model. The company has internalized geopolitical uncertainty as a permanent business variable, and its response capacity is not based on a single action, but on an ecosystem of interconnected strategies ranging from operational agility in inventories to the structural flexibility of its production network, centralized decision-making intelligence, and continuous foresight. In essence, Yazaki has managed to transform an external threat into a complex logistical optimization exercise that, while introducing greater administrative complexity, has allowed it to reinforce its competitiveness and secure its position within the automotive ecosystem governed by the USMCA. Operational resilience is thus consolidated as its main competitive advantage in a volatile commercial environment.
Estrategias de los Emiratos Arabes Unidos para atraer inversion extranjera: lecciones para Colombia
(2025-11-28) Romero Orjuela, Juan Felipe; Diaz Castillo, Johanna Paola; Universidad Santo Tomas; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001995026; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002128706; https://scholar.google.com/citations?view_op=new_profile&hl=en&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-9314-4120; https://orcid.org/0009-0005-0530-5801
This study explores the business strategies adopted by the United Arab Emirates (UAE) to attract foreign companies with the aim of finding applicable lessons for Colombia. The UAE has successfully positioned itself as a global trade hub with the implementation of the Comprehensive Economic Partnership Agreement (CEPA) with other countries, along with favorable tax policies, world-class infrastructure, and a highly competitive business environment. With a qualitative approach of documentary research and comparative analysis, the other side of the strategies of the two countries has been analyzed. The findings show that the UAE has reached 26 strategic trade agreements and forecasts GDP growth of 4% by 2025. Colombia, with 17 trade agreements in force, can integrate some of the Emirati model, such as the regulatory process, the creation of specialized free trade zones and the modernization of logistics infrastructure. The findings suggest that the adoption of these strategies may give Colombia a stronger competitive advantage as a hub for foreign direct investment in Latin America. This study contributes to understanding how emerging economies can adapt successful FDI attraction policies to their institutional realities.
Adaptación intercultural del marketing y la negociación en Emiratos Árabes Unidos: desafíos culturales y estrategias latinoamericanas
(2025-12-05) Guacaneme López, Mariajose; Leyton Ariza, Camila Del Pilar; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001857797; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002363161; https://scholar.google.com/citations?user=Vm1Osv4AAAAJ&hl=es; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0003-3963-6033
This article analyzes the cultural challenges faced by Latin American companies when expanding their operations to the United Arab Emirates (UAE), focusing on the marketing and negotiation strategies adopted by Juan Valdez and NAFFCO. Using a qualitative, descriptive, and documentary approach, the study examines how Islamic values, social norms, and the particularities of the Arab business environment influence communication, promotion, and the adaptation of products and services. The theoretical framework draws on the contributions of Hofstede, Hall, Trompenaars, De Mooij, and Ali, providing an understanding of cultural dimensions, communication contexts, and business ethics in Islamic settings. The findings reveal that successful intercultural adaptation depends on understanding religion, language, and social hierarchies, as well as establishing personal relationships based on trust and respect. Consequently, a model of intercultural adaptation is proposed to guide Latin American enterprises in their internationalization processes toward the Middle East. This research contributes to the literature on intercultural management and global marketing, offering an integrative view of culture’s role in business sustainability.
¿Qué tipo de incentivos socioeconómicos han implementado las organizaciones en el estado de Guanajuato entre 2020 y 2024, y cómo estos incentivos han influido en la productividad interna y la proyección social de las empresas desde la perspectiva de sus actores locales?
(2025-05-22) Herrera Ruiz, Mariana Geraldine; Gutiérrez Diaz, Diana Lorena; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000172932; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002369758; https://scholar.google.com/citations?hl=es&authuser=1&user=WZQuGA0AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-1165-745X
This research analyzes the impact of the socioeconomic incentives implemented by five key organizations in Guanajuato: Tejas El Águila, Academia de Artes y Oficios Renacimiento A.C., Grupo Vise, Grupo Plasma Automation (GPA), and Universidad La Salle Bajío. The study is descriptive and qualitative, aiming to identify the corporate social responsibility factors driving organizational growth and human development between 2020 and 2024. Variables such as institutional values, certifications, social impact, and innovation strategies are evaluated. Results show that prioritizing employee well-being over profits caused annual turnover to decrease from 30 % in 2020 to 24 % in 2024 (Corresponsal, 2024). According to the official list by CEMEFI–AliaRSE, 168 organizations in Guanajuato held the Distinctive ESR® in 2024, including 41 large enterprises and 127 MiPyMEs, placing the state among national CSR leaders. Guanajuato positions itself as a benchmark in corporate social responsibility, with more than 30 organizations recognized with the ESR® distinction in 2024. Collaboration among business, community, and academia—especially La Salle Bajío University—reinforces a sustainable management model that yields internal benefits and a positive socio-economic impact. The Guanajuato model emerges as a replicable reference in Latin American contexts such as Colombia, demonstrating that CSR is not only ethical but also strategically effective for sustainable development. These empirically grounded findings offer a scalable CSR framework for policymakers and scholars seeking to foster sustainable growth in emerging economies.
Dubái: un escenario multicultural de negociaciones influenciado por la religión y la cultura islámica
(2025-12-05) Lizarazo Rolon, Maria Jose; Zamora Escobar, Jairo Camilo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarcurriculocv.do?cod_rh=0001526877; https://scholar.google.com/citations?user=9jqtmr8aaaaj&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-9817-8311; https://orcid.org/0009-0008-0153-3673
This article analyzes how Islamic religion and Arab culture shape business practices and negotiation dynamics in Dubai, a city where rapid economic growth coexists with deeply rooted spiritual traditions. Based on fieldwork conducted in commercial, cultural, and religious spaces, the study identifies behavioral patterns guided by values such as respect, justice, cooperation, and interpersonal trust. These observations reveal how religion and culture structure organizational life, influencing leadership styles, communication, and decision-making processes. The findings were interpreted using classical intercultural frameworks, confirming the relevance of Hofstede, Hall, and Trompenaars for understanding the Emirati business environment. The study also highlights that cultural adaptation is essential for foreign companies seeking sustainable integration in the Dubai market. Overall, this research provides a comprehensive view of the interaction between religion, culture, and globalization, emphasizing the need to strengthen intercultural competencies in the training of International Business professionals.
La comida callejera mexicana: un reflejo de la identidad y diversidad cultural.
(2025-04-28) Parra Moncaleano, María José; Gonzalez Díaz, Juan Felipe; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002130682; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002370442; https://scholar.google.com/citations?view_op=list_works&hl=es&hl=es&user=vxi8RocAAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0009-0008-0395-2361; https://orcid.org/0009-0001-5302-5143
The article examines Mexican street food as a dynamic cultural and social identity marker within Mexico and beyond. The primary objective was to investigate the influence of street food from key regions such as León, Guanajuato, and Mexico City on cultural identity and social cohesion. Employing a qualitative exploratory-descriptive methodology, data was collected through semistructured interviews with vendors, consumers, and gastronomy experts. The study revealed a consensus regarding the cultural significance of street food, emphasizing its role in preserving ancestral culinary techniques, fostering community interactions, and contributing significantly to local tourism and economic development. Key findings include the fusion of indigenous, Spanish, African, Asian, and contemporary influences that characterize Mexican street food, as well as its international proliferation and commercialization. This research contributes to academic discourse by highlighting the intersection of cultural heritage and international business and offers practical implications for cultural preservation and tourism management.
Familia y Empresa: Influencia de los valores familiares en el liderazgo empresarial en Guanajuato, México
(2025-04-25) Achury Rincón, Breidy Daniela; Gutierrez Diaz, Diana Lorena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000172932; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002367616; https://scholar.google.com/citations?hl=es&authuser=1&user=WZQuGA0AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-1165-745X; https://orcid.org/0009-0009-2102-4208
This article socializes and analyzes the influence of family values in four major companies in Guanajuato, Mexico: Grupo VISE, Tejas el Aguila, ZDC (Zona Diseño y Construcción) and Flecha Amarilla. The research, adopts a qualitative and explanatory approach based on interviews and documentary analysis seeks to determine how family values impacted decision making, work environment and sustainability of these companies between 2019 and 2024. Aspects such as the transfer of values from generation to generation, internal cohesion, labor stability and the integration between tradition and innovation are evaluated. The results indicate that prioritizing principles such as coexistence, respect, well-being, trust and commitment, over purely economic interests, has strengthened productivity, reducing staff turnover and consolidating business resilience. Despite the diversity of states in Mexico, Guanajuato is positioned as a national reference due to the integration of values in its companies, which give them direction and have allowed them to maintain their identity over time. The connection between companies, community and tradition has strengthened a management model focused on people, allowing economic development with human sense. Therefore, the case of Guanajuato is presented as a valuable approach that can be relevant for situations such as Colombia, where the family also represents a key position of cohesion and progress.
El Chile como estrategia de marketing cultural e identidad nacional en México
(2025-08-25) Alfonso Riveros, Claudia Yuliana; Pineda Ospina, John Mario; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001722544; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002161630; https://scholar.google.com/citations?user=n1KhSKEAAAAJ&hl=es&authuser=1; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-9086-9337; https://orcid.org/0009-0003-0244-9506
This article analyzes the role of chili as a marketing strategy in the construction of Mexico's country brand. Through direct observation in the cities of Guanajuato and Mexico City, together with a review of academic literature, it was possible to show preliminarily that chili transcends its culinary function to consolidate itself as a marker of national identity. Likewise, its use in tourism promotion and foreign trade strategies is evidenced, highlighting its impact on agribusiness and its potential to attract foreign investment. The study concludes that chili not only strengthens internal cultural cohesion but also projects itself as a strategic asset for the differentiation of Mexico in the international scenario. These results allow us to reflect on the possibilities of applying similar models in Colombia.
Dubái: La apuesta por el turismo sostenible.
(2025-11-28) Varona Montaña, Valeria; Sosa Quintero, Carol Dayana; Universidad Santo Tómás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000005773; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002370444; https://scholar.google.es/citations?hl=es&user=5QpJzi4AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-7343-6679; https://orcid.org/0009-0002-6905-6363
Introduction / Objetive: Dubai has experienced a significant rise in sustainable tourism, so we explore whether this transformation represents a genuine environmental commitment strategy or a branding tool that reinforces its global positioning. In a context marked by climate change and the growing ethical demands of modern tourism, Dubai represents a paradigmatic case where sustainability is intertwined with development, luxury, and innovation. Methodology: For this analysis, extensive and varied research was conducted, including magazines, articles, government websites, and interviews with individuals involved in the tourism sector. This diversity of sources provided a comprehensive view of the growth of sustainable tourism in Dubai. Results: Sustainable initiatives in Dubai include a ban on single-use plastics, the implementation of buildings with green regulations, the widespread use of solar energy, and projects such as the Sustainable City. Furthermore, a cultural appropriation of sustainable discourse was identified among tourism sector staff, who integrate these practices as part of their professional identity. Finally, it was observed how these actions reinforce the emirate's international branding, combining sustainability with luxury and responsibility. Conclusions: Dubai has managed to translate its sustainable practices into tangible realities that transform both its infrastructure and the tourist experience. Sustainability, beyond an environmental requirement, becomes a strategic tool for global differentiation. This comprehensive approach allows the emirate to position itself as a modern and responsible destination, aligned with the sustainable development goals, thus strengthening its tourism-based economy without sacrificing its innovative and cutting-edge identity.
Entre tradición y globalización: el día de muertos como ícono cultural que impulsa el turismo en méxico
(2025-04-28) Garcia Rey, Yusttin Valeria; Sosa Quintero, Carol Dayana; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000005773; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002369756; https://scholar.google.es/citations?hl=es&user=5QpJzi4AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-7343-6679; https://orcid.org/0009-0007-0866-8733
The Day of the Dead is one of Mexico’s most emblematic celebrations, blending pre-Hispanic and Catholic traditions that symbolize the country’s cultural identity. Recognized as an Intangible Cultural Heritage of Humanity by UNESCO in 2008, its growing international presence has attracted tourists worldwide. This study analyzed how the Mexican people celebrate the Day of the Dead to understand its cultural impact on local and international tourism. Employing a descriptive-narrative qualitative approach, the research combined in-person interviews in León and Guanajuato with secondary sources such as academic journals and social media. Findings reveal that the tradition merges indigenous and Catholic elements, creating a unique ritual that honors the deceased and strengthens Mexican identity. Locals perceive it as a spiritual and commemorative event, while tourists view it as a vibrant cultural experience. Additionally, international marketing has amplified its global recognition through cinema and social media, turning it into both a cultural phenomenon and a commercial enterprise. The study concludes that while the celebration boosts Mexico’s economy and global identity, it faces the challenge of preserving its authenticity amid increasing commercialization and globalization.
La Joya de Medio Oriente: Puntos clave de la transformación y consolidación de Dubái en un centro financiero y comercial a nivel global.
(2025-11-05) Toca Salamanca, Jhonny Estiven; Gutiérrez Diaz, Diana Lorena; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000172932; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002282389; https://scholar.google.com/citations?hl=es&authuser=1&user=WZQuGA0AAAAJ; https://scienti.minciencias.gov.co/gruplac/jsp/visualiza/visualizagr.jsp?nro=00000000013054; https://orcid.org/0000-0002-1165-745X; https://orcid.org/0009-0005-4206-3995
Dubai is one of the seven emirates that make up the UAE, and it is the destination of choice for millions of tourists around the world for vacations marked by the luxury and eccentricities that the city offers. Since its independence on December 2, 1971, this nation has undergone an impressive economic transformation, taking advantage of its wealth in fossil fuels to advance and rearrange its economy to focus on services and international trade, thus achieving a diversified economy without a strong dependence on exports of gas, oil, and their derivatives and their volatile prices. It has also earned the admiration of many countries around the world and inspired attempts at replication in others, such as Saudi Arabia. All of this makes this nation, but especially the city of Dubai, one of the favorite places for investors to put their money, as they are confident about the future of this metropolis and the facilities it offers for all kinds of projects. That is why this research article aims to highlight the main factors that make Dubai a global financial and commercial center and the path they had to take to get to where they are today.
Strategic Competencies and Organizational Impact
(Universidad Santo Tomás, 2025-06-28) Murcia Niño, Juan Pablo; Yrigoyen, Emmanuelle; Universidad Santo Tomas; Audencia business school
In the course of my studies at Audencia Business School and more specifically in the Bachelor in Management Programme, I have always been more focused on the basic principles of business strategy, communication and organisational behaviour. Before joining ABM, I had acquired a healthy curiosity on the mechanics of business across multiple sectors, and I was going out of my way to sample as many flavours as possible professionally. That exposure led to two internships, with organizations that are polar opposites but absolutely essential to the ecosystem in which they operate: nonprofit marketing and dangerous goods compliance. Since the beginning, I have been aiming to apply internships that not only enrich my technical skill but also help me to be adaptative to different professional conditions. I looked for a position that would help me start to learn how to think strategically, execute projects and communicate with people. At Bizarre Agency I thought I would build skills related to public engagement & how to sell stuff face to face, while working for charities. On the other hand, my experience at Dangerous Goods of America (DGA) was designed to expand my learning concerning regulatory compliance, safety measures and logistical management in the transportation industry. I did two internships on purpose. I hoped to learn about the variations between organizational cultures in handling problems, setting goals, and dealing with stakeholders. Bizarre Agency provided a flexible, human empathic environment where it is all about social impact and getting (bank)donors, DGA was a more regulated, policy driven environment where it is about preventing from risks and living up to international standards. Collectively, these experiences created a rather well-rounded learning curve which corresponded with my ambition of becoming a professional in global operations and strategic consulting. My main mission at Bizarre Agency was to represent big NGOs including The UN Refugee Agency and Médecins sans Frontières in the field on campaigns. I had to engage prospective donors, explain the effects of grand donations and handle donor targets. During my tenure in DGA I primarily assisted in preparing and validating Dangerous Goods Declarations, inspecting, and enforcing IATA, DOT, and international compliance. These mismatched missions offered complementing insights: one on emotional intelligence and persuasion, the other on analytical rigor and the rule of law. The thesis is structured into three main parts. The first chapter is a thorough examination of the internal and external business environments of the two companies through interviews, market studies and competitor benchmarks. The second part deals with my specific contribution at each company, with a look at the goal I was given to accomplish, the actions, tools and result of my missions. The third section provides my personal experience in the lab, both in terms of personal and professional growth, as well as hardships and competences acquired during the process. Through consideration of these two professional contexts, the thesis intends to show how being adaptable, thinking critically and having experience outside one sector can help a young manager more effectively engage with a wide range of organisations. In the balance of the chapters, I will tell the story of this two-pronged learning experience and the ways in which it connects to my future career in strategic business management.

Examinar

Envíos recientes