Descolonizar imaginarios investigación en diseño para la transformación de narrativas a través de la creatividad

Abstract

The proposed discussion exercise aims to make a critical reflection on creativity in graphic design, exploring the tension between following established rules and the need to creatively appropriate the territory of design. The dichotomy between the appropriate and the creative is questioned, proposing a reimagining of design paradigms. In this proposal towards the reimagination of design, the Marian devotion to the Virgin of Chiquinquira in Colombia is given as an example and how it challenges the established categories and demonstrates the

richness of local interpretations and how its validity allows other interpretations of dogmas, which as in design subalternate local experiences. The tension between reason and emotion in religion is compared to the modern dichotomy in design. It is emphasized that creativity comes not only from creation, but also from belief, and a case is made for overcoming the separation between reason and emotion. It concludes by highlighting the need to create new imaginaries through images, proposing visions of the world before expressing them in words. Ultimately, it advocates the creation of improbable dialogues based on the articulation of distant or subaltern places that allow for the decolonization of traditional design imaginaries.