Sistematización de experiencia. Análisis de procesos creativos y adaptación de la imagen en portadas a través de canales impresos y digitales en ediciones USTA y El Buscador.

Abstract

This document presents the systematization of the professional practices of two interns, carried out in the editorial department Ediciones USTA and the institutional newspaper El Buscador in a period of six months to opt for the professional title of graphic designer of the Universidad Santo Tomás. The document evidences the creative and adaptation process that the image had, whose corpus of analysis was 12 front page covers of the newspaper, 6 books and 6 magazines. Its purpose is to put into practice the knowledge acquired in professional training as graphic designers in a work environment that demands compliance with a schedule of activities and teamwork in the design of graphic pieces. In the internship of USTA and El Buscador, the experience was systematized to describe the creative process of the image and how it was adapted for its respective disclosure in internal and external channels, which allowed us to play a role as graphic designers, with a critical and reflective sense about the work focused towards the current society.