Modelo teórico asociativo de negocios para pequeños agricultores de cafés especiales del municipio del Valle de San José (Santander)

Abstract

In this research, a theoretical associative business model is developed for small farmers of specialty coffees in the municipality of Valle de San José (Santander); the characteristics that make up a socially inclusive model based on the concept of the Base of the Pyramid will be defined, business model criteria will be defined with the ideological foundations of the principles of Fair Trade. The business model methodology will be established and the model represented in external factors which are; market, customers, sales, demand and the internal factors that are; administration, operations, financial, product, legal and social policy, the latter based on the principles of fair trade. The external factors will not be developed in this project because it is not the object of study, the purpose of this project is to develop the internal factors providing a methodology of steps to follow to implement and start this project and serves as the basis for replicating it in different regions of the department, of the country and even for other agricultural sectors. The factors will be developed in such a way that they contemplate the activities that each one will carry out and their resective profiles of position and division of areas, as well as an economic and financial study in order to look for sources of financing.