Visibilización de prácticas sostenibles en Expreso Viajes y Turismo, Banco de Bogotá y Banco Pichincha

Abstract

This research addresses the importance of highlighting sustainable practices within key sectors such as tourism and finance, specifically in the companies Expreso Viajes, Banco de Bogotá, and Banco Pichincha. The research problem arises from the need to effectively communicate these organizations' sustainability initiatives to strengthen their positioning as responsible leaders in their respective sectors and to foster greater commitment from their clients and collaborators toward environmental care.

The study focuses on identifying and analyzing the current sustainable practices of each company and developing a visual proposal to improve the communication of these practices to diverse audiences. The core proposal of the research lies in the creation of informative visual resources that clearly and attractively synthesize and communicate the sustainable initiatives of the three companies involved. The proposed solution is based on the design of guides and visual elements tailored to each entity, aiming to answer the question: How can a visual resource be created to clearly and attractively inform about the sustainable practices of Expreso Viajes, Banco de Bogotá, and Banco Pichincha?

The document begins by presenting the project's objectives and justification, followed by the methodological design employed. The development is organized into three phases: gathering information about sustainable practices, participatory observation of the internal and external communication of these practices, and the design of the visual proposals. The work concludes with a reflection on the results obtained and recommendations for improving the visibility of sustainability in the tourism and finance sectors.