Modelos de negocios sostenibles en la fruticultura boyacense: Un caso de estudio en la producción de manzanas y peras.

Abstract

The choice of the research topic on Sustainable Business Models in Boyacá Fruit Farming stems from several compelling reasons at the economic, social, and environmental levels. In particular, the production of fruits such as apples and pears has significant growth potential due to demand. Establishing sustainable businesses in these sectors of the Boyacá economy will not only contribute to local economic development but can also position the region as a leader in the production of high-quality fruit. Furthermore, the sector needs the implementation of sustainable agricultural practices such as agroecology, conservation agriculture, crop rotation, reduced use of agrochemicals, and the promotion of biodiversity to minimize environmental impact, the effects of climate change, and unintended consequences for the health of workers and consumers of agricultural products. By focusing production on sustainable methods, it will not only contribute to environmental conservation but also improve soil health and product quality, which can result in a competitive advantage in the market. This study seeks to answer the following research question: What are the main factors that limit or favor the implementation of sustainable business models in fruit farming in Boyacá, and what strategies could strengthen their adoption?