La gestión de la responsabilidad social en Pavco envuelve a la comunidad de su entorno, convirtiéndola en un modelo a seguir

Abstract

Setting up a company in Colombia is not a simple task, however the latest statistics3 show that foreign investment has gained strength In our country. This is why today's entrepreneurs must not only think in the profitability of these and that not only is it enough to pay taxes and give employment, but the time has come to think about society. A recent World Bank (WB) study found that 51.8% of Colombians 2003 was poor and 16.6% lived in conditions of extreme poverty4. For such an organization, the country would need to sustain for a decade an average annual growth of 4% to return to the 1995 rate. The situation in recent years has not changed substantially, but its effects are each day more devastating and affect the productive sector of the country. Poverty decreases the purchasing power of the population and its consumption, as well as increases the rates of violence, determining factors for the performance in any industry. For this reason, companies must think about the Social Responsibility they have with the country.