Plan de mejoramiento para establecimiento de comidas rapidas en el municipio de Puerto Lleras, Meta

Abstract

This study addresses the situation of the fast-food establishment 'Perros Beto' in Puerto Lleras, Meta, a business with strong local recognition whose sustainability is threatened by structural weaknesses such as informality and high dependence on the owner. The main objective was to design a comprehensive improvement plan that integrates the administrative, financial, operational, and marketing areas to strengthen its competitiveness. The methodology used a mixed-methods approach, combining a self-diagnosis by the owner through tools like the SWOT matrix and the Canvas model, with a quantitative analysis based on the perception of 188 surveyed customers. The results confirmed that the business's main strength is its high-quality product with an artisanal recipe, but they also revealed critical deficiencies in legal formalization, financial control, and process standardization. As a result, a two-phase improvement plan was formulated: the first focused on stabilizing and formalizing the current operation, and the second on consolidation and strategic growth. This plan constitutes a roadmap to transform 'Perros Beto' from a self-employment venture into an organized, scalable company prepared for future expansions.