Oportunidades para la exportación del ovoproducto clara de huevo en polvo

Abstract

This paper analyzes the internationalization opportunities for the powdered egg white product produced in Santander, aiming to identify potential markets and propose international integration strategies. The main objective was to assess global environmental conditions and define the most favorable market for export, as well as the most appropriate marketing and distribution mechanisms. The study initially addresses the context of the poultry sector in Colombia, highlighting its productive importance and the need to diversify the export offering with higher value-added products. It then presents a theoretical framework based on internationalization models such as Uppsala, the theories of absolute and comparative advantage, new economic geography, and the global value chain. Methodologically, a mixed approach was applied, combining documentary and quantitative analysis using a market selection matrix. The criteria evaluated included economic, logistical, regulatory, demand, and foreign trade factors. The results indicate that Germany, with a score of 4.20, is the most favorable market, followed by the United Kingdom (4.00) and Japan (3.60). The analysis of the German context revealed high demand in the food and cosmetics industries, advanced logistics infrastructure, and preferential tariff access thanks to the trade agreement between Colombia and the European Union. The discussion highlights that, although significant opportunities exist, access to the German market requires compliance with international certifications such as IFS, ISO 22000, Halal, and Kosher, in addition to differentiation and sustainability strategies. In conclusion, it is established that the internationalization of powdered egg white from Santander to Germany is viable and strategic, provided that a gradual entry model is adopted through specialized importers and the certification and competitiveness capabilities of the Colombian poultry sector are strengthened.