Seguimiento al plan de reactivación de la industria turística en Colombia durante el periodo 2020-2021

Abstract

At the beginning of 2020, the world witnessed the arrival of a new pandemic caused by the SARS-COV2 virus; Colombia was not the exception to present this threat, and then had considerable effects in economic, social, political, health, among others, in the same way there were closures of various economic sectors, job losses, and crises in most of companies. One of the sectors to which this pandemic had a considerable impact was the tourism sector, due to the different biosecurity restrictions imposed by governments around the world, these measures consist of the closure of borders, the cancellation of flights, the restriction of mobility and the closure of tourist places, among others. Thus, this improvement plan aims to monitor the different projects, programs and proposals that are part of this reactivation plan designed by the Ministry of Commerce, Industry and Tourism, as the leading entity in the tourism industry policy. It is worth mentioning that some of these strategies are: the biosafety certificate, quality, economic support, business innovation and competitiveness, international cooperation, tourism governance and planning, sustainable tourism policy, reactivation of air connectivity and promotion.