Guía de exportación para la asociación de productores y comercializadores de pan de arroz del meta al mercado de los Estados Unidos

Abstract

In this research project, a practical guide is presented to guide the Association of Rice Bread Producers of the Meta department to export its products to the United States of America. Different visits, interviews and focus groups were carried out to determine how many companies want to expand their market, the level of preparation of each company, as well as the review of problems and difficulties they have when starting this process. It is found that 25% of the associated companies are working to bring rice bread to foreign markets, have advanced in terms of labeling and packaging in both Spanish and English, Invima records, mass production (more than 3,000 units a day) and search for commercial allies. In this sense, two (2) of the four (4) participating companies have managed to make express air shipments, which cannot exceed 50 kg and raise the cost of logistics by decreasing the profit margin. The guide encourages companies to export, since there is not only a manual to export, but also the experience of those who have done it to achieve it quickly and effectively