Informe de practica profesional empresa ASOHOFRUCOL

Abstract

This manuscript presents a detailed analysis of the business practice carried out in the Colombian Horticultural Association (Asohofrucol). The objective was to characterize potential buyers in international, national, and local markets, to strengthen the organization's internationalization strategy. Through market research, statistical analysis, and collaboration with various actors in the fruit and vegetable chain, opportunities and challenges are identified in the fruit and vegetable markets. The analysis made it possible to identify countries with the greatest demand for Colombian products and the preparation of specific strategic and action plans. The results contributed to the international expansion of the fruit and vegetable sector, highlighting the importance of logistics and distribution in the process. Sports are also reflected in the strengthening of the relationship with exporters and potential buyers. This study presents an interdisciplinary approach that combines knowledge of international business, market research and business strategy. The results have practical implications for decision-making in the foreign trade of agricultural products, highlighting the relevance of the chain between different actors in the chain.