Fortalecimiento Del Relacionamiento Con El Cliente En Alpina Bogotá Zona 187SE

Abstract

During the development of the professional practices, the importance of strengthening the relationship with the customer has been identified as a key pillar for commercial success. This approach focuses on designing an improvement plan that allows optimizing customer service, guaranteeing perfect execution at the point of sale and an effective analysis of the sales market. These actions are essential to ensure that end consumers find Alpina products at the right time and under the right conditions, thus contributing to customer satisfaction and loyalty. The current environment presents significant challenges due to high competition and increasing consumer expectations. In this context, Alpina seeks to differentiate itself not only through the quality of its products, but also through excellence in customer service and the management of its points of sale. The relationship with customers is crucial to identify opportunities for improvement, anticipate needs and proactively solve problems. This analysis focuses on optimizing customer satisfaction through a customer satisfaction mapping, a sales analysis that will provide customers with clear information about the growth or decline of their points of sale and a manual of steps for a successful sale that will establish clear guidelines for a proactive and constant interaction between merchandisers and customers. These initiatives are designed to strengthen the relationship with customers, optimizing the shopping experience and guaranteeing the quality and availability of products.