Caja de herramientas para la gestión de la comunicación digital de fundaciones sin ánimo de lucro de Bogotá – Colombia

Abstract

This qualitative research examined as manager the digital communication foundations of some nonprofit subsector childhood education in the localities of Usaquén, Chapinero, Suba and Barrios Unidos of Bogotá DC; through graphic and communication tools such as structured interview, benchmarking, assessment rubric web coding and visual analysis; with the purpose of designing based on own concepts of web design and marketing tools. These tools can help the responsible of those areas of communication, of these entities, to be more efficient and coherent channels. There are few studies about digital communication and marketing entities, non-profit. This degree provides recognition of its practices in communication and proposed from the research results a toolbox, which it aims to support and initiate new best practices in managing your web page and social networks.