Plan de Mejora: Implementación de APP EsCoTrade

Abstract

The aim is to implement a customized app for the Chamber of Commerce of Spain in Colombia, based on a CRM with real data to facilitate the segmentation of potential clients. This initiative seeks to enhance operational efficiency and improve the networking experience as well as the portfolio of services offered to entrepreneurs and professionals from both

Among the added values offered by the application are the promotion of B2B commercial relationships and the ease of analyzing and monitoring clients. Additionally, the creation of a centralized database is proposed to optimize information retrieval and reduce response times in

The plan includes the development of a real-time notification system to better manage events and business meetings, improving attendance and participation from entrepreneurs. It also considers offering webinars and interactive courses using gamification tools, as well as incorporating immersive 360-degree content for the Chamber’s most prominent events. This will allow entrepreneurs to access and participate remotely in activities without being ph

This plan aims to transform the organization into a benchmark for providing international trade and networking services, leveraging digital tools to improve operational efficiency, create new opportunities for its members, and strengthen its role in commercial relations between Spain and Colombia.