Estudio de caso sobre los modelos de negocios en la industria de confecciones de ropa deportiva en Colombia y México

Abstract

This study analyzes the business models in the sportswear manufacturing industry in Baja California, Mexico, and Bucaramanga, Colombia. The primary objective is to evaluate and compare these models to better understand their characteristics, strengths, and weaknesses. The research begins with a comprehensive literature review, including a visit to CETYS University in Mexico, which provides a fundamental starting point. The literature review and case analysis allow for defining the sector's characteristics in both regions, considering variables such as product types, production processes, marketing strategies, and sustainability. The results show that, although there are similarities in product diversity and material innovation, each region faces unique challenges. In Baja California, proximity to the United States offers competitive advantages, while in Bucaramanga, sustainability and a skilled workforce are highlighted factors. Additionally, key indicators are identified for measuring the performance of ventures in both regions, providing a foundation for future improvement strategies. The conclusions suggest the need to adopt sustainable practices, enhance innovation, and strengthen commercial networks. The recommendations include government support policies, business training, and the promotion of strategic alliances between Mexico and Colombia.