Herramientas digitales que mejoren el proceso de atención al cliente en el área comercial y de marketing.

Abstract

In a company it is important that the areas internally have within their processes an organized, defined and shared structure, that the personnel have clear their role and specific tasks in their functions within the organization, to obtain efficiency and productivity within the company and offer the market a good service and customer service. In the development of this work specific information of the multinational Volvo is provided and as a proposal for improvement digital tools are proposed through Word, Excel, Power Point and PDF platforms, which were executed based on a detailed work and study of the processes that are handled internally in the commercial and marketing area, in order to make changes for the benefit of the organization and provide customer service responses in a timely manner, additionally it was proposed and developed visual material aimed at customers. Finally I can say that I had the opportunity to know, learn, develop my skills and knowledge that the university gave me, and it was satisfying to have done my internship within an organization as important as Volvo and learn about its structure, strategies and processes implemented to be pioneers in transportation solutions.