Informe de opción de grado, práctica empresarial ABC del Remolque S.A.S

Abstract

This report describes Leidy Valentina Cendales Valbuena's professional internship at ABC del Remolque, a company located in Villavicencio, Meta. During this process, she took on responsibilities in key areas of the organization, strengthening practical and strategic skills aligned with her training in International Business. Her duties included billing, commercial negotiation, preparing quotes, and managing collections, which allowed her to interact with various actors in the business environment and understand internal operational flows. She also contributed to communication with strategic allies, strengthening commercial relationships and promoting collaboration. Among her most notable achievements are the comprehensive management of social media to improve brand visibility, the implementation of a job description that optimized the internal organization of the team, and the development of a virtual product catalog, promoting more efficient digital marketing strategies. Additionally, she conducted a physical assessment of the facilities, generating contributions for the continuous improvement of the workspaces. This experience allowed us to apply knowledge in logistics, digital marketing, organizational development, and continuous improvement, contributing significantly to the company's optimization processes and reaffirming its commitment to operational excellence and innovation.