Práctica empresarial ZANNA S.A.S

Abstract

With the purpose of documenting and sharing the valuable experiences gained during my professional internship at Zanna S.A.S., from May 18th to September 18th of the current year, this final report is hereby revised. These internships were carried out in compliance with the requirement of Santo Tomás University, which entails the selection and completion of the degree option offered by the institution. Throughout this period, I was afforded the unique opportunity to apply my knowledge in international business to the field of physiotherapy and health products. Through meticulous market research, I contributed to the strategic positioning of physiotherapy products in various international contexts. I actively participated in the creation and leadership of projects aimed at expanding Zanna's global presence in the health sector, utilizing e-commerce platforms to reach international audiences. Additionally, I played a crucial role in the construction and management of databases essential for informed decision-making in a global business environment. In collaboration with the team, I contributed to the development of a robust international business plan that lays the foundation for continuous and sustainable growth. These enriching experiences have strengthened my education in international business and equipped me comprehensively to tackle the challenges and opportunities presented by the global business world.