Plan de negocios para mejorar los procesos administrativos del restaurante abata ubicado en la ciudad de Villavicencio Con el fin de superar la crisis económica pos-pandemia

Abstract

Restaurant Abata, is a micro-business located in the Food Square of the Buque Building in the city of Villavicencio Meta, an area well known for its high flow of commercial activity and public influx. Abata, like many commercial establishments in our country currently face a great challenge, since, given the arrival of COVID-19 and the lack of Contingency Plans, they have had to close their establishments temporarily, first due to the Measures given by the Government National and second for low sales and high costs in payroll, raw materials, public services, leases, among others. That is why, due to this health emergency in the Abata Restaurant, weaknesses in the commercial and sales area could be detected, evidenced by means of strategic matrices, for which the need arose to formulate an improvement plan focused on: modifications of dishes, new menu design, purchase of utensils, changes in the infrastructure and furniture organization, as well as the generation of new alliances with advertising agencies that can be in charge of the visual improvement and management of the restaurant's social networks. After analyzing the strategies mentioned above, an action plan and schedule of activities is created to keep track of the fulfillment of the proposed objectives.