Cartilla Informativa. Factores Clave en la Internacionalización del Queso Paipa, como Denominación de Origen

Abstract

"The double influence of decentralization and globalization have set in motion the idea of the region and have questioned the traditional theoretical and political ways of combining the double and sometimes contradictory purpose of national unity with regional diversity" (Cuervo, M, 2003). The above statement points out the importance of articulating public policies, regulations, incentives and governmental support designed for a territory, with the purpose of facilitating or simply motivating the generation and good development of business initiatives that may have projection to cover markets other than those of the region. other than national or regional markets. This should be fundamental in government planning, in order to improve the balance of trade, foreign exchange income and employment generation. Likewise, the associativity of the regions, through clusters and/or solidarity organizations, allows to join efforts, reduce costs, expand the market, among other strategies, which undoubtedly help the country's development. strategies, which undoubtedly help to increase capacities as a key requirement for internationalization. Thus, the purpose of this informative booklet is to provide the business sector with knowledge about the key factors in the internationalization of Paipa cheese, as a Denomination of Origin from a commercial perspective; aspects on which it will be given the opportunity to learn more about the internationalization of Paipa cheese. These aspects will provide businessmen with simple tools that will motivate them to initiate a strategic action plan for brand management with a view to internationalization.