Sistematización de experiencia : informe técnico

Abstract

This paper systematizes the professional internship experience carried out within the Innovation Vice Presidency of Seguros Bolívar, part of Grupo Bolívar, from the perspective of a Graphic Design intern. The internship focused on qualitative and quantitative research, trend analysis, and the development of value propositions for the insurance sector, integrating innovation methodologies such as Systematic Inventive Thinking (SIT), as well as digital and artificial intelligence tools to support research, ideation, and analysis processes. In addition, high-fidelity digital prototypes were developed in Figma to represent and validate different user experience flows. Through the analysis of the experience, the lack of standardized components within the prototyping process was identified as a major area for improvement, particularly regarding buttons, typography, color, and accessibility. This situation highlighted the need to implement a design system and an accessible and standardized prototyping protocol based on Universal Design principles and WCAG guidelines. As a result, graphic design is recognized as a strategic tool within innovation processes, capable of integrating creativity, accessibility, inclusion, and business objectives while contributing to the development of consistent digital experiences that address the diversity of users.