Estrategias y desarrollo de la exportación de la piña Oro Miel producida en Lebrija- Santander hacia mercados internacionales

Abstract

Colombia currently ranks number ten (10) in the World Ranking of Pineapple Production according to FAO (2019). There is a need raised by the productive sector to diversify of the product with agro-industrial alternatives with 551,133 t being Thailand the first world producer with 2'650,000 t). In Colombia the use of cut vegetable technology is scarce and although some products are observed in shelves such as cut pineapple, the application of the technology is inadequate, probably due to inadequate manufacturing practices (Buitrago, 2017, p. 3). Therefore, it was established in the Lebrija population that this is an alternative crop, self-sustaining in terms of care; which has few requirements. what turns out to be more beneficial according to its geographical context is that it does not require large amounts of water and much less chemicals. To analyze the product's behavior in international markets, different databases were used to make the investigation easier, such as: Trade Map, Colombia Trade and Euromonitor; with which the complete analysis of the different market variables and the measurement of the possible internationalization success of the Pineapple Oro Miel was carried out.