Plan de negocio para la creación de una empresa productora de Yogurt Griego artesanal y natural con enfoque de género en el municipio de Floridablanca, Santander.

Abstract

The purpose of this study is to develop a business plan for the creation of an artisanal and natural Greek yogurt production company with a gender-focused approach, located in the municipality of Floridablanca, Santander. This initiative responds to the increasing demand for healthy, natural, and locally produced foods, as well as to the need to promote business models that incorporate gender equity as a transversal axis of economic and social development. To achieve the general objective, specific objectives were established, including the development of a market study, a technical analysis of the production process, the description of the administrative structure and applicable legal framework, and the analysis of the financial elements required for the implementation and sustainability of the business.