El marketing personal como herramienta de potencialización del liderazgo individual

Abstract

In a world burdened with responsibilities, taking the time to develop new knowledge can be very difficult, the technology that the digital world offers us has provided us with tools that, used properly, allow us to overcome these difficulties, however the human essence will always be there. present, above any digital development. The objective of this project is to implement leadership empowering tools where, in a dynamic way, accompaniment is provided in general, to people interested in advancing in all their roles, but mainly aimed at community leaders, which allows them to generate skills to strengthen their personal life and professional, allowing self-knowledge, for this different tools are used that administrative sciences offer us, such as strategic marketing planning, which duly implemented with a people orientation, allow to enhance the personal brand exploring facets or virtues that perhaps they did not know , thus generating empowerment through their own abilities and strengths that they develop in a process of accompaniment to strengthen the personal brand Based on the above, it is important to recognize the importance of the role that personal marketing plays in people's lives, allowing the strengthening and personal growth, from the learnings that the marketing discipline has generated.