Manual de Procedimientos de Mailing para Practicantes de Decameron y EL TIEMPO Casa Editorial

Abstract

Next, we will present the work based on the systematization of practices in the companies EL TIEMPO Casa Editorial and Decameron, with which we found a common point to be treated and generate a proposal for improvement for both companies. In the analysis of the approach to the daily activities of each organization, the development of mail pieces was highlighted, each with different scopes and objectives, but with something they share: the dissemination by e-mail of graphic pieces in order to contribute to internal communications in the case of EL TIEMPO Casa Editorial and external communications in the case of Decameron. Therefore, it is proposed to execute a procedures manual (PM, as will be mentioned throughout the document), which will contribute to the email marketing tasks of the companies EL TIEMPO Casa Editorial and Decameron, directed to the interns, in which they can identify fundamental concepts within the companies, find the specific tasks (highlighting their importance), challenges, how to effectively execute the design of pieces with all the communicative challenges that arise, and how to continue contributing to the strategies of each institution, relying on topics such as neuromarketing, fundamentals of design and visual identity of both companies.