Estudio de caso de la fundación universitaria de San Gil – UNISANGIL. Una aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing

Abstract

The present case study analyzes the Fundación Universitaria de San Gil -Unisangil from coaching and leadership, Management Competencies and Models of management, and Prospective and Strategic Management. Initially based, in the elaboration of diagnoses that allowed to identify needs within the organization to fulfill one of the strategic objectives of the Development Plan 2018 -2027, as it is to increase the positioning and recognition of the institution. The information was obtained through institutional documents and interviews with some areas leaders, which later served as a fundament for the development of the company's projection in the medium term, to finally propose strategies and an improvement plan for each thematic areas initially addressed. The organization showed important advances and strengths in the four areas, as well as weaknesses that later were translated into strategies that imply the articulation between the administrative and commercial areas.