Evaluación de Asistencia técnica individual en Gestión comercial en el marco del programa RUTA F, orden de servicios 220601, entre la Universidad Santo Tomás y la Cámara de Comercio de Bucaramanga 2022-2.

Abstract

Abstract The Ruta F training program focuses on providing training in digital marketing specifically aimed at Santanderean entrepreneurs. These trainings are offered in a personalized way, assigning an expert consultant appointed by the Bucaramanga Chamber of Commerce to guide and support each entrepreneur in their learning process, managing to guarantee the effectiveness of the program, a prior survey of entrepreneurs is carried out to identify opportunities for improvement. With this information, an evaluation methodology is designed to measure the results obtained and evaluate the impact of the program on the development of the digital skills of the participants. The design of a set of indicators is another key element in the evaluation process. These indicators make it possible to objectively and quantifiably measure the degree of compliance with the program's objectives, providing a clear vision of its effectiveness and efficiency in achieving the expected results. Once the survey has been applied, a detailed statistical analysis of the data collected is carried out. This analysis makes it possible to obtain valuable information on the strengths and areas for improvement of the program, identifying the skills acquired by the entrepreneurs and their application in practice.