Planeación Estratégica de la Empresa Ferragro S.A.S. en la Ciudad de Barranquilla

Abstract

The main objective of the research project is to create a strategic plan for the company Ferrago S.A.S in the Barranquilla branch, since a lack of coordination was identified within the organization that does not allow efficient and effective management of its main activity and leaving aside opportunities that arise in its environment and the national and international market. According to Armijo, (2011), Strategic planning "is a management tool that allows decision-making to be supported in current environments and the changes that must be made in the future to adapt to the changes and demands imposed on them by the environment. environment and achieve greater efficiency, effectiveness and quality in the goods and services provided”; that is why a methodological design was carried out, with a quantitative approach, a non-experimental type and an exploratory scope, in addition to the aforementioned case study, it was carried out on an Agro hardware company in the city of Barranquilla; Likewise, the population and sample were with a quantitative approach. On the other hand, we used two sources, the primary one with a matrix of internal factors and a DOFA matrix, and the secondary one with analysis of external factors, thus, the data collection was carried out quantitatively, also with the matrix of internal factors. To conclude, what we want with this research is to improve the internal and external factors of the company through a relevant strategic plan for strengthening the national and international market.