La narcotelenovela negocio de estereotipos

Abstract

This article aims to examine how some social scientists have shown that so-called narcotelenovelas driven by market logic impact the social representations of young consumers with patriarchal stereotypes and illicit culture. In Colombia, as in several countries, especially Latin America, both production and reproduction in the prime-time segments of television are growing, the production growth of this format does not date back more than two decades, but has generated great controversy for its contents, it is so as it has strong critics and also sympathizers. Against this background, a reconstruction of the origin of this subgenre will be made to then register some of the impacts on the audiences that consume these productions, all this in the midst of economic interests and not the critical construction of the subject, idealizations to the characters of the environment of the drug trafficking through fiction and definitions of patriarchal gender roles and representation of the illicit culture; which was developed in two parts: narcoculture and the production industry of narcotelenovela