Estudio de factibilidad de un nuevo proceso comercial para adquirir productos de primera necesidad, a través de la sinergia del comercio electrónico y la logística de distribución enfocada en el concepto de última milla, mediante el modelo de negocio start up.

Abstract

Business processes speak of the different stages, steps or achievement of activities that are carried out to obtain a sale, from attracting a new customer, to after-sales service. Currently, the commerce of basic necessities is segmented into commercial establishments such as supermarkets, and with the arrival of technology, the applications that allow this activity to be carried out. Normally people who want to buy a product go to the store, select it and make the purchase; on the other hand, they can call and request them at home. Another option is to select them in an application and request them in the same way at your home. This research aims to evaluate the relevance of a new trade process which, through an App, people can purchase basic necessities and according to a route system (Mobile Supermarkets), they can wait for the vehicle that will deliver said products . This model guarantees quality, reliability and above all, good prices based on the fact that there will be no points of sale, which will reduce structuring costs. Through a market study it is intended to know the degree of acceptance of the proposed model, also the relevance and the segment to which it is directed. The analysis of the environment, the technical, administrative, legal study and the financial evaluation of the project will be the axis of the feasibility study. They will also be part of this study, a prospective analysis which will reduce the uncertainty of the future in relation to the project.