Plan Estratégico de la Unidad Biológica, Clínica de Medicina Alternativa de la Ciudad de Bucaramanga

Abstract

The objective of this research was to formulate the strategic plan of the Biological Unit, Alternative Medicine Clinic of the city of Bucaramanga that integrally addresses the areas of learning and growth, internal processes, customers and finances; the fulfillment of this purpose is carried out through the elaboration of a diagnosis of the current state of the Biological Unit, to determine its current situation, the identification of the needs, perceptions and recommendations of the interested parties in order to improve the organizational services and the design of strategies based on the triangulation of results. The research methodology corresponds to a descriptive study with a mixed approach. The main instruments used to collect information were the survey and the interview, applied to workers, clients and managers of the organization. The main results show that the Biological Unit has key strengths such as its reputation in the market and a skilled professional team, but faces significant challenges that require immediate action. To remain competitive, it must implement a strategic plan that translates its reputation into tangible growth, with more aggressive marketing campaigns focused on the benefits of alternative medicine. Increased competition and regulatory changes pose critical threats, so you urgently need to build a compliance team and strengthen your value proposition. In addition, it needs to optimize its operational efficiency, improve service times, invest in ongoing staff training and adopt technologies that increase service quality. A comprehensive marketing plan, strategic alliances, quality certifications (ISO) and a focus on customer loyalty will be essential to ensure the sustainability and growth of the Biological Unit in a highly competitive environment.