Informe final de opción de Grado Práctica empresarial en Invest in Santander

Abstract

This professional internship was carried out at Invest in Santander, an entity affiliated with the Bucaramanga Chamber of Commerce, with the purpose of supporting foreign direct investment (FDI) attraction processes and strengthening regional economic development. The objective of this report was to describe and analyze the activities performed during the internship through participation in market intelligence processes, database management, and the identification of potential investors. The internship was conducted virtually between May and November 2021. Activities included the preparation and updating of sector profiles, analysis of economic information from organizations such as ProColombia and the Santander Free Trade Zone, the use of digital tools such as LinkedIn Sales Navigator, and the development of support documents for investors, including the “Doing Business in Colombia” guide. The results allowed the application of knowledge acquired in the International Business program within a real organizational environment, strengthening competencies related to investment promotion, sector analysis, territorial competitiveness, and internationalization processes. Participation in meetings, committees, and investment project monitoring activities also contributed to a comprehensive understanding of the role of investment promotion agencies in regional economic development. It is concluded that the internship strengthened analytical, research, and communication skills, highlighting the importance of strategic information and digital tools in foreign direct investment attraction and regional competitiveness processes.