Análisis de Discurso en la Influencia de Facebook en la Construcción de Identidad en los Jóvenes de la Localidad de Ciudad Bolívar

Abstract

This thesis analyzes the influence of social media on the construction of youth identity and the desire to stand out in digital environments. The main objective was to understand how interaction dynamics on platforms like Facebook impact the self-perception of young people aged 18 to 22. The research adopted a qualitative approach, using surveys, profile observation, and focus groups as primary data collection tools. Through discourse analysis of posts, interactions, and predominant narratives, it was identified that social media acts as a space for external validation, where the search for approval influences identity formation. It was found that constant exposure to idealized lives and the drive to conform to social standards promoted in these environments can create tensions between authenticity and acceptance. Furthermore, while social media offers opportunities for self-expression and community building, it also carries risks related to self-esteem and emotional dependency. The findings highlight the importance of promoting conscious use of these platforms to foster more authentic and healthy identity-building processes.