Análisis del proceso de gestión del departamento de crédito de una empresa perteneciente al sector del retail

Abstract

The urban center of Villavicencio is currently in the process of growth, we see that every day a new company arrives to open its doors in this city, which brings with it a range of products especially from the retail sector, the arrival of new shopping centers to The city opens the way to a fierce competition in this retail sector. The arrival of new shopping centers in the city opens the way to a fierce competition in this retail sector, this is where the concern of the management of the company for loyalty to their customers and attract more customers to the company is born. The market of the city of Villavicencio is being increasingly dominated by the culture of credit, at present, there are innumerable entities such as warehouses, companies in the financial sector, among others, that already have their own financing system, as credit is becoming the most used option by the population. In this sense, we see the need for the Warehouse to tactically promote its line of credit in the community, especially in socioeconomic strata 1 and 3, as denoted by its institutional objective.