Estudio de Factibilidad para la Creación de un Modelo de Negocio Agrotecnológico Denominado Agrostore, Ubicado en la Localidad de los Sauces de la Ciudad de Fusagasugá

Abstract

In this feasibility study, the viability of the development of Agrostore will be determined, a platform supported on the Web, said platform has as its objective the reduction of the gaps present in the agronomic sector, but specifically problems that afflict the small producer in relation to all the commercial process in which it is involved, within these problems is the generation of commercial links (producer/client), the excess of links in the value chain, the absence of alternatives for digital management, among others.

The feasibility verification process will include studies such as the analysis of the environment, market study, seeking to verify the demand and initial approaches of the niche, the technical/operational study of the proposed alternative, the organizational and legal study, the strategic thinking for the alternative, including market strategies, organizations and analysis of organizational processes, to finally carry out the formulation and financial evaluation.

Within the project, different sources of information will be used and the research methodology will be mixed, allowing a holistic review of the information collected and after them generate the respective analysis seeking to conclude satisfactorily with the generation of a stable and sustainable business proposal from all aspects.