Diseño de estrategia creativa para campañas educativas con énfasis en gestión del cambio en INGETEC

Abstract

Throughout this systematization, the different experiences and knowledge acquired in the INGETEC company will be evidenced, where it is intended to create and appropriate the concepts of educational campaigns in order to strengthen communication processes from the Design & Communications area to the rest of the firm. Through this document the antecedents of campaigns carried out in the company are evidenced, with which a more efficient and practical process for the communication of these is defined, established and designed, starting from the creation of a manual and an animated micro-film in the which is explained and contextualized to the staff about the importance of a correct procedure for planning and developing campaigns. The result obtained in the systematization was the creation of an animated micro-film and a process manual, where a practical guide to develop an educational campaign with an emphasis on change management at INGETEC is exposed. The results obtained are easy access to information and practicality in creating a campaign.