Innovación Disruptiva en la Era 5.0

dc.contributor.advisorArguello Pirazan, Ernesto
dc.contributor.authorQuintero Suárez, María Fernanda
dc.contributor.corporatenameUniversidad Santo Tomásspa
dc.contributor.cvlachttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000039910spa
dc.contributor.googlescholarhttps://scholar.google.com/citations?hl=es&user=4ewgf40AAAAJspa
dc.contributor.orcidhttps://orcid.org/0000-0003-3436-4729spa
dc.coverage.campusCRAI-USTA Bogotáspa
dc.date.accessioned2024-07-08T20:12:40Z
dc.date.available2024-07-08T20:12:40Z
dc.date.issued2024
dc.descriptionEste trabajo examina la importancia de la innovación disruptiva en la internacionalización empresarial, destacando el impacto de la Industria 5.0 y el metaverso. A través del análisis de teorías clave y estudios de casos de empresas exitosas como Netflix, Tesla y Nike, se ofrece una visión integral de cómo estas tecnologías emergentes pueden potenciar la competitividad global. Se discuten los desafíos asociados a la implementación, así como las estrategias graduales y colaborativas necesarias para superarlos y asegurar una adopción efectiva.spa
dc.description.abstractThis paper examines the importance of disruptive innovation in international business, highlighting the impact of Industry 5.0 and the metaverse. Through the analysis of key theories and case studies of successful companies like Netflix, Tesla, and Nike, it provides a comprehensive view of how these emerging technologies can enhance global competitiveness. The paper discusses the challenges associated with implementation, as well as the gradual and collaborative strategies needed to overcome them and ensure effective adoption.spa
dc.description.degreelevelPregradospa
dc.description.degreenameProfesional en Negocios Internacionalesspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.citationQuintero Suárez, M. F. (2024). Innovación Disruptiva en la Era 5.0. [Trabajo de Grado, Universidad Santo Tomás]. Repositorio Institucional.spa
dc.identifier.instnameinstname:Universidad Santo Tomásspa
dc.identifier.reponamereponame:Repositorio Institucional Universidad Santo Tomásspa
dc.identifier.repourlrepourl:https://repository.usta.edu.cospa
dc.identifier.urihttp://hdl.handle.net/11634/56057
dc.language.isospaspa
dc.publisherUniversidad Santo Tomásspa
dc.publisher.facultyFacultad de Negocios Internacionalesspa
dc.publisher.programPregrado Negocios Internacionalesspa
dc.relation.referencesChristensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press. Disponible en: https://books.google.com/books/about/The_Innovator_s_Dilemma.html?id=SIexvTS5FQkCspa
dc.relation.referencesMoore, G. A. (1991). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business. Disponible en: https://books.google.com/books/about/Crossing_the_Chasm.html?id=TYD1Swf8ndECspa
dc.relation.referencesBrynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company. Disponible en: https://books.google.com/books/about/The_Second_Machine_Age.html?id=FlaSAgAAQBAJspa
dc.relation.referencesBrynjolfsson, E. (2011). Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy. Digital Frontier Press. Disponible en: https://books.google.com/books/about/Race_Against_the_Machine.html?id=zyeaLwEACAAJspa
dc.relation.referencesWesterman, G., Bonnet, D., & McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press. Disponible en: https://books.google.com/books/about/Leading_Digital.html?id=b5FqAwAAQBAJspa
dc.relation.referencesHarvard Business Review. (2015). What Is Disruptive Innovation? Disponible en: https://hbr.org/2015/12/what-is-disruptive-innovationspa
dc.relation.referencesMcKinsey & Company. (2018). Unlocking Success in Digital Transformations. Disponible en: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/unlocking-success-in digital-transformationsspa
dc.relation.referencesWorld Economic Forum. (2020). The Future of Jobs Report 2020. Disponible en: https://www.weforum.org/reports/the-future-of-jobs-report-2020spa
dc.relation.referencesDeloitte Insights. (2019). The Fourth Industrial Revolution is Here—Are You Ready? Disponible en: https://www2.deloitte.com/us/en/insights/focus/industry-4-0/overview.htmlspa
dc.relation.referencesAccenture. (2019). Technology Vision 2019: The Post-Digital Era is Upon Us—Are You Ready for What's Next? Disponible en: https://www.accenture.com/us-en/insights/technology/technology-trends 201spa
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.localAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subject.lembNegocios Internacionalesspa
dc.subject.lembInnovaciónspa
dc.subject.lembIndustrias-Impactospa
dc.subject.lembTecnologíaspa
dc.titleInnovación Disruptiva en la Era 5.0spa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.driveinfo:eu-repo/semantics/bachelorThesis
dc.type.localTrabajo de gradospa
dc.type.versioninfo:eu-repo/semantics/acceptedVersion

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