Estructuración empresa distribuidora de herramientas de fijación para la elaboración de colchones y muebles a nivel Colombia

Abstract

INSUMOS T&C is a family-owned distributor of fastening tools such as nails and staples, that has its operation in Bogotá city and is about to be restructured and relaunched to the market to meet the demand of its traditional customers and grow in the next 3 years. INSUMOS T&C will have as a differentiating factor in the market at high quality and durability recognized by the customers, accompanied by a value offer based on immediate deliveries, and an effective and timely customer service proposal according to customer needs, being this in an attractive, dynamic and growing market. After conducting a market study, it was to establish the target market according to the business proposal and it is concluded that it will be made up of clients who require a fastening or fixing element that involves some type of helical nail or light clip 3 / 8 ”x 11in, likewise, a detailed exercise of the operational and technical aspects of the business has also been carried out. Among the objectives is to achieve that the distributor is positioned among one of the most recognized in Bogotá, managing to be identified at the departmental level, and consequently, progressively evolve at the national level and not maintain a single distribution center, likewise, It seeks to advance in a parallel way with the generation of high levels of benefits and profits, generating employment opportunities for many people. Through the projection of the financial statements, it is established that it is an attractive and viable business, since its indicators are favorable, according to the market projection and prices carried out in the company's market study, additionally, the support of the installed capacity to distribute and market the product according to the needs of its customers. In accordance with the above, INSUMOS T&C is a good proposal for the distribution of hardware supplies at the district level, venturing into the market and registering sales to customers who had been operating with a previous existing company, with the aim of generating employment to at least three people in its initial state. The INSUMOS T&C Company is expected to become a new alternative with the commitment to satisfy the delivery and price needs of the city.